Episode 6: The Second Life of Clothes

In this final chapter of the story about Noah, co-founder Estelle Bailey-Babenzien describes her interior design influences and the key elements of customer service. Store employees talk about building genuine relationships with customers. Co-founder Brendon Babenzien talks the value of maintaining a connection to youth culture. And Vrn Powell describes her experience partnering with Noah on a capsule collection for her band, Super Natural Psycho, and playing an in-store concert to celebrate the launch of their album.

In this episode, we learn about how one brand, Eileen Fisher, takes responsibility for the clothes it produces -- forever, even after they’ve been worn. Cynthia Power leads the Renew program at Eileen Fisher and she takes us on a tour of The Tiny Factory, a space where discarded, used Eileen Fisher clothing is given a second life. As a clothing company, Eileen Fisher is setting the standard for what circularity can look like in the apparel industry, turning used clothes into new clothes, into new fabrics, and into decorative housewares. We also get a tutorial about the possibilities, and limits, of recycling fabric. Music by EJ Cali and DJ Synchro produced at Building Beats.